IQ Infinite’s UX researchers dive deep into user behavior, needs, and motivations to inform data-driven design decisions. Through qualitative and quantitative methods, we uncover insights that help shape intuitive and user-centric digital experiences.
2-5 years
Full-time, Part-time, Contract
Gather insights through interviews, surveys, and usability studies.
Create user personas to guide design and feature decisions.
Interpret qualitative and quantitative data for actionable insights.
Map user journeys and information architecture for intuitive navigation.
Conduct interviews, surveys, and field studies to uncover user needs, behaviors, and pain points.
Evaluate product designs, workflows, and features to ensure ease of use and user satisfaction.
Analyze and interpret research findings to provide actionable insights and guide design priorities.
Develop detailed, realistic user personas to inform product decisions and user-centered design.
Create journey maps and flow diagrams to visualize interactions, touchpoints, and user challenges.
Empower your product development with data-backed UX insights to boost usability and engagement.
Gain data-driven insights into user behaviors, motivations, and expectations to guide product decisions.
Design frictionless, enjoyable experiences that keep users engaged and returning.
Validate concepts and prototypes early to reduce development time and costs.
Identify and prevent usability issues before launch, minimizing customer support needs.
Align features and workflows with real user needs for maximum value and adoption.
Gain an edge in the market with actionable insights from user-centered research.
Skilled developers with an agile mindset for swift and efficient delivery.
Intelligent workflows that accelerate your success with unmatched speed and efficiency.
Optimized, cost-efficient solutions designed to maximize value within your budget.
Daily insights to track progress, guide decisions, and drive success.
Our UX researchers employ a mix of qualitative and quantitative methods including user interviews, surveys, usability testing, card sorting, tree testing, A/B testing, and analytics review. We select methods based on project goals, timeline, and the type of insights needed, ensuring we gather both behavioral and attitudinal data.
We use various recruitment strategies including existing customer databases, professional recruitment panels, social media, and specialized platforms like User Interviews or Respondent. We carefully screen participants to match your target audience and ensure diverse representation in our research.
We use thematic analysis to identify patterns and insights from qualitative data, and statistical analysis for quantitative data. We create affinity diagrams, journey maps, and personas to synthesize findings into actionable recommendations that inform design and product decisions.
We track key metrics such as task success rates, time on task, error rates, and user satisfaction scores. We also measure business impact through metrics like conversion rates, retention, and reduction in support tickets. Our research reports include clear, actionable insights tied to business outcomes.
We create comprehensive yet digestible reports with clear visualizations, video clips, and direct user quotes. We conduct research readouts with key stakeholders and create shareable artifacts like personas and journey maps. We also provide specific, prioritized recommendations tied to business goals.
We're experienced with both remote and in-person research methods. For remote research, we use tools like Zoom, Lookback, and UserTesting.com. We choose the approach that best fits the research goals, budget, and timeline, while ensuring we still gather high-quality, actionable insights.